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Hermès to Launch Ephemeral Lifestyle Fragrance Space

A shop-in-shop in Paris’ Frank & Fils department store will open on May 18.

PARIS – Hermès Parfums will stage an ephemeral shops-in-shop in the Frank & Fils department store here starting next month to highlight its expanding fragrance universe.

Starting on May 18— and for the first time — the French brand will create a conceptual space where visitors can discover Hermès’ home-fragrance line, called Le Parfum de la Maison— which launched late last year— and also its bath collection that came out first in June 2014.

Paper plays a prominent role in the decor, as it does in the home-fragrance line, which includes scented-paper horses.

Hermès’ burgeoning fragrance lifestyle brand is meant to offer a palette of olfactive experiences and rituals.