PARIS – Hermès Parfums will stage an ephemeral shops-in-shop in the Frank & Fils department store here starting next month to highlight its expanding fragrance universe.

Starting on May 18— and for the first time — the French brand will create a conceptual space where visitors can discover Hermès’ home-fragrance line, called Le Parfum de la Maison— which launched late last year— and also its bath collection that came out first in June 2014.

Paper plays a prominent role in the decor, as it does in the home-fragrance line, which includes scented-paper horses.

Hermès’ burgeoning fragrance lifestyle brand is meant to offer a palette of olfactive experiences and rituals.