Seven years — which is how long it’s taken The House of Creed to release a new men’s scent — is a lifetime in the fragrance world. But the nearly 257-year-old brand isn’t worried about market trends and research or seasons. Viking, which will start to roll out next month after an official launch in Iceland, is the first men’s eau de parfum from Creed since Aventus hit counters in 2010 — which remains a bestseller.
Viking, encased in a vibrant red bottle printed with a long ship — is a departure package-wise for the brand (Spring Flower and its pink bottle is the only other scent with bright packaging). The fruity floral — which contains citrus accords like bergamot, a middle note of peppermint and a base of Indian sandalwood, vetiver and patchouli — goes on sale at Creed’s three boutiques and creedboutique.com on Sept. 5. On Oct. 1, Neiman Marcus and Bergdorf Goodman in the U.S. and Holt Renfrew in Canada will launch the scent, where each has an exclusive for 10 months until Viking sees a wider rollout across North America. Prices range from $350 for a 50-ml. bottle to $495 for a 100-ml. bottle.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos