By  on October 10, 2017

LONDON — Iiuvo, which has steadily garnered a cult following for its luxury scented candles, is entering the personal fragrance market with the launch of three scents in a collection called Edition 1.

The fragrance house’s founders, Leo Gibbon and Tomi Ahmed, two East London twentysomethings, wanted their first scents, as with the candles, to capture the experience of a recalled sensory memory, to imbue wearers with the distilled essences and attitudes of the unisex scents’ muses.

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