PARIS — Inspired by his blockbuster 1 Million men’s scent, Paco Rabanne has redecorated parts of the VIP Room Theater nightclub on Paris’ Rue de Rivoli.
This story first appeared in the November 19, 2009 issue of WWD. Subscribe Today.
His changes include lining the walls of a room with the fragrance’s bottles, which take the form of gold bars, and the addition of an entryway into the main area of the club, which has been structured to resemble a gold-colored vault.
Rabanne’s decor will remain at the VIP Room for the next three years. It was unveiled during a soiree last month at which — as reported — British singer VV Brown performed.