By  on March 13, 2009

Phoebe Ellis’ entry into the world of scents makes perfect sense. The daughter of Adrian Ellis, founder of fragrance company Riviera Concepts, Phoebe fused her love of adventure and perfumery by starting her own brand, Seven Skies. “I want to get young women interested in fragrance, something expressive, a bit different,” she says.

This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.

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