The Toledos created two women’s fragrances, a fruity floral gourmand dubbed Kuba Rose and a fruity floral musk called Crystal Honey, which will hit Lane Bryant stores in September. “Creating fragrance felt like a natural progression,” said Isabel Toledo. “It’s an extension of your wardrobe, the starting point for dressing a mood, and a lingering reminder of your presence. Ruben and I felt strongly that we [would] wait until we were truly ready to follow our noses with a concept we loved. Partnering with Lane Bryant allowed us to create an experience that is deeply personal and quite different from everything else in the market, as well as access to the uniquely loyal and diverse customer that so inspires my work.”
The Toledos developed both scents — which fall under the Hothouse Beauties moniker — with Givaudan. Kuba Rose has top notes of Italian bergamot, red grapefruit, red currant, and boysenberry; a heart of sheer rose, jasmine, peony, tuberose and gardenia, and a drydown of vanilla bean, warm musk, exotic sandalwood and patchouli.
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Crystal Honey has top notes of pink grapefruit, green Italian mandarin, pear nectar, green apple, and white starfruit; a heart of dewberry, juicy raspberry, pink jasmine, apple blossom, and mountain magnolia, and a drydown of warm musk, cedarwood, liquid amber and sandalwood. The heavy glass bottles are complemented by Ruben Toledo’s drawings on the carton.
Each scent will be available as a 2.5-oz. eau de parfum spray, $52.50, and a 0.33-oz. rollerball, $16.50.
“We already know our existing customer is drawn to the Toledos’ approach to artistry and design, and hope this venture opens the door to more women experiencing the brand for the first time,” said Linda Heasley, chief executive officer of Lane Bryant.