Chanel is pumping up its five-year-old men’s scent, Bleu de Chanel, with an advertising campaign that will be unveiled to the public on Feb. 5.
Written and directed by James Gray — who also directed 2007’s “We Own the Night” and 2008’s “Two Lovers” — the spot features French actor Gaspard Ulliel.
The original ad campaign by Martin Scorsese featured a man who had decided to free himself of all constraints. The 2015 spin features a famous actor, hounded by his fans, torn between his stardom and the wish for a quiet life — and tells the story of a man who decides to flee from the pressure. The TV spot, which was shot in Los Angeles, uses Bob Dylan’s classic “All Along the Watchtower,” performed by Jimi Hendrix.
“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” said Gray.
“In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.…Unrelenting, he is guided by an inner voice that tells him: ‘You are forever becoming who you are.’”