Jay Z Launching First Men’s Fragrance The scent, which he has dubbed Gold Jay Z, will make its debut at Barneys New York on Nov. 20 as part of his exercise in fashion collaboration with the store. By Pete Born on November 1, 2013 Shawn “Jay Z” Carter is on the verge of delivering his long-awaited first men’s fragrance, and it is already shaping up as not your everyday launch. This story first appeared in the November 1, 2013 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.