Just over a hundred years after French couturier Jean Patou founded his business, Tony Bajaj, chief executive officer of Luxe brands, which holds the Jean Patou license, and Patou house perfumer Thomas Fontaine have another goal: to relaunch classic Patou scents from yesteryear.
This fall, the house will bring back six classic eau de toilette, all $195 for 3.4 oz., exclusively at Neiman Marcus and Bergdorf Goodman.
Amour Amour, Que Sais-Je and Adieu Sagesse, all launched in 1925, are based on different moments of love. Deux Amours, celebrating the first blush of love, opens with bergamot and neroli; has a heart of rose, jasmine and ylang ylang, and a drydown of sandalwood and styrax.
Que Sais-Je, which embraces the first pause for thought during a relationship, opens with peach, apricot and orange flower; has a heart of rose, carnation and jasmine, and a drydown of honey and patchouli.
Adieu Sagesse was inspired by “the moment you give your heart away,” according to Fontaine. It opens with neroli, lily of the valley notes, has a neroli heart, and a drydown of musk and civet.
You May Also Like
L’Heure Attendue, launched in 1946, is a woody, spicy oriental scent commemorating the liberation of France during World War II.
Vacances, a fresh green floral, was released in 1938 in honor of paid vacation in France, and Colony, a green fruity floral also released in 1938, was intended to — among the rumors of war — provide a respite for French citizens.
These historical scents join the Patou scents already on the market: Joy Forever, launched in 2013 as a modern addition to Jean Patou’s signature scent Joy, which was launched in 1930; Chaldée, a spicy floriental Patou concocted in 1927 to celebrate women’s lib; 1000 Jean Patou, a floral-chypre first launched in 1972; Eau de Patou, a fruity-floral, launched in 1976, Patou Pour Homme, a citrus-amber scent launched in 1980, and Sublime, a floral-musk first created in 1992 — are back on the market, along with Joy and Joy Forever.
While Fontaine noted that he had to reformulate some of the historical scents due to now-banned ingredients, the scents will still the same. “We know so much more about chemistry now than we did then,” he said. “It’s made it possible for us to make changes without sacrificing quality.” And he’s not done reinventing history yet, either. “We have about 50 historical fragrances in the vault, and we believe the sky’s the limit,” Fontaine said.
Jean Patou fragrances are sold in about 250 doors in the U.S., including Bergdorf Goodman, Neiman Marcus, Nordstrom and Lord & Taylor. “We intend to keep distribution tight,” Bajaj said. This is in an effort, he said, to rebuild the exclusivity of the brand.