J.Lo versus Halle.

That’s the battle shaping up at perfume counters worldwide come fall as both megastars launch fragrances under license with Coty.

This story first appeared in the June 4, 2010 issue of WWD. Subscribe Today.

For Jennifer Lopez — a pioneer in the celebrity scent world — Love and Glamour marks her 16th fragrance and the biggest since she gave birth to twins. Berry, on the other hand, is a relative newcomer — Reveal is her third fragrance, but she’s determined in the long run to make as big a beauty mark as Lopez.

And, as always with celebrity fragrances, the two women contend the perfumes contain dollops of their personalities.

“This is a part of expressing who I really am — for the good and the bad, it’s about being comfortable with myself as a woman, and sharing secret parts of myself,” said Berry of Reveal.

Lopez found regaining her pre-baby schedule and body to be inspiring when concocting Love and Glamour. “It was right after the babies, when I was getting back to work and getting back to what I do again,” said Lopez of her inspiration. “It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour.”

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