PARIS — John Galliano’s new women’s fragrance, Parlez-Moi d’Amour, is meant to woo the 16- to 30-year-old set, starting in mid-October.It’s the first major project created by Perfume Holding since it united Selective Beauty and Morris Profumi’s businesses, according to Enrico Ceccato, president and chief executive officer of the company.Perfume Holding executives worked closely with Galliano on every step of the new fragrance’s conception.“John said, ‘I would like to have a love story,’” explained Brigitte Wormser, vice president creation at Perfume Holding.Galliano also identified Taylor Momsen as the scent’s face. In the story line he dreamed up to inspire the fragrance’s development, Momsen is a rocker (like she is in real life) who’d been gigging around the world and finds herself in Berlin, out of contact with everyone she knows. Cut off from modern technology, too, Momsen’s obliged to write to her love in the old-fashioned way — by hand.“For a love letter, you need an envelope. So we designed a ‘bottle envelope,’” said Wormser, referring to Parlez-Moi d’Amour’s rectangular flacon made to resemble a sealed envelope. It has a stamp that’s printed with flowers appearing on a fabric the designer used in his apparel.Parlez-Moi d’Amour, the fragrance name, comes from a song written by Jean Lenoir in 1930. (In English, it means Speak to Me of Love.)International Flavors & Fragrances’ Aliénor Massenet concocted the scent.Parlez-Moi d’Amour is a floral, fruity chypre, including notes of ginger, blueberry, Turkish rose and jasmine Sambac. Massenet replaced the traditional oak moss note from a chypre structure with cypress absolute.Single-page advertising for the fragrance was shot by Ellen von Unwerth and will appear mostly in France. Countrywide, the budget earmarked for its media campaign — including digital platforms and radio, as well — exceeds 3 million euros, or $3.9 million at current exchange, according to Stéphane Bonnet, marketing director at Perfume Holding.Elsewhere, there is to be a strong online push. A video starring Momsen and another featuring the fragrance bottle are set to appear globally.Parlez-Moi d’Amour will hit France, the U.K., Switzerland, Belgium and the Middle East in mid-October. Its launch in other countries, including the U.S., is slated for early spring.Galliano’s current fragrance offer includes a signature scent (targeting a more mature consumer) in eau de parfum and eau de toilette forms, which are in 3,000 doors. By yearend, the fragrance brand should be carried in 5,500 to 6,000 sales points worldwide, said Bonnet.Parlez-Moi d’Amour will come as 30-, 50- and 80-ml. edt sprays, which are to retail in France for 39 euros, or $52; 55 euros, or $73.30, and 65 euros, or $86.65, respectively.Perfume Holding executives would not discuss projections, but industry sources estimate Parlez-Moi d’Amour will generate 10 million euros, or $13.3 million, in first-year wholesale revenues worldwide.In a nod to the fragrance, Ladurée pastry shops will from mid-October through Christmas sell macaroons flavored with rose and ginger. They’ll be packaged in Galliano-designed boxes.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion