Kate Walsh’s Boyfriend is back.The actress, best known for her role as Dr. Addison Montgomery on ABC’s “Grey’s Anatomy,” is relaunching her first fragrance, Boyfriend, after taking the brand on a three-year hiatus.“One of the biggest lessons I learned was to listen to your customers,” Walsh said. “Our plan is to bring [Boyfriend] back and continue to test and develop more products with the winning scent.”Boyfriend, which was created by Walsh without a licensing deal, launched in 2010 on HSN and sold out within minutes and went into Sephora in an exclusive deal. The demands of maintaining an online and brick-and-mortar presence plus the quick launch of a second fragrance, Billionaire Boyfriend, which didn’t have the same success as the original fragrance, made it difficult to maintain the brand, resulting in Walsh taking it on hiatus.Seeing that there was still a passionate fan base around the fragrance, Digital Media Management reached out to Walsh about relaunching the brand last year with a direct-to-consumer model. The brand tested consumer responses with the launch of the original scent in a candle, which sold out within three weeks and encouraged Walsh to relaunch Boyfriend.“We see the original Boyfriend as the anchor to a whole new world of product categories for the overall brand,” said Shawn Chavez, director of product branding and development, at Digital Media Management. “Our long-term plans include introducing new fragrance profiles and brand collaborations in lifestyle categories. With our direct-to-consumer model, we really can expand the line because we have absolute control.”Walsh has plans to expand the scent into the body-care category with products like body cream, shampoo, conditioner and room spray. Other scents are also in the works.“Boyfriend has always been about independence and empowerment,” Walsh said. “I created it because I didn’t want to feel like I had to have a man to feel cozy or sexy. We really want to reach anyone who is looking for a brand that makes them feel like they should be their own first priority.”Boyfriend is available for presale tomorrow and launches in May. The fragrance is available in a 9-ml. bottle for $22 and a 50-ml. bottle for $65.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion