Kate Walsh’s Boyfriend is back.The actress, best known for her role as Dr. Addison Montgomery on ABC’s “Grey’s Anatomy,” is relaunching her first fragrance, Boyfriend, after taking the brand on a three-year hiatus.“One of the biggest lessons I learned was to listen to your customers,” Walsh said. “Our plan is to bring [Boyfriend] back and continue to test and develop more products with the winning scent.”[caption id="attachment_1202652473" align="alignnone" width="380"] Boyfriend Fragrance.[/caption]Boyfriend, which was created by Walsh without a licensing deal, launched in 2010 on HSN and sold out within minutes and went into Sephora in an exclusive deal. The demands of maintaining an online and brick-and-mortar presence plus the quick launch of a second fragrance, Billionaire Boyfriend, which didn’t have the same success as the original fragrance, made it difficult to maintain the brand, resulting in Walsh taking it on hiatus.Seeing that there was still a passionate fan base around the fragrance, Digital Media Management reached out to Walsh about relaunching the brand last year with a direct-to-consumer model. The brand tested consumer responses with the launch of the original scent in a candle, which sold out within three weeks and encouraged Walsh to relaunch Boyfriend.“We see the original Boyfriend as the anchor to a whole new world of product categories for the overall brand,” said Shawn Chavez, director of product branding and development, at Digital Media Management. “Our long-term plans include introducing new fragrance profiles and brand collaborations in lifestyle categories. With our direct-to-consumer model, we really can expand the line because we have absolute control.”Walsh has plans to expand the scent into the body-care category with products like body cream, shampoo, conditioner and room spray. Other scents are also in the works.“Boyfriend has always been about independence and empowerment,” Walsh said. “I created it because I didn’t want to feel like I had to have a man to feel cozy or sexy. We really want to reach anyone who is looking for a brand that makes them feel like they should be their own first priority.”Boyfriend is available for presale tomorrow and launches in May. The fragrance is available in a 9-ml. bottle for $22 and a 50-ml. bottle for $65.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion