By  on October 16, 2017

Kenneth Cole’s latest men’s fragrance, Black Bold, has inspired a new single from Grammy-nominated artist Aloe Blacc. The track “Sweet Tooth,” set to be released Tuesday on Spotify, is the result of a collaboration between Blacc and emerging singer-songwriter Brielle Marie.

Marie was discovered through the “Find Your Bold” contest, a partnership between Kenneth Cole Fragrances and Indaba Music, calling out for young artists to submit video for an original song inspired by the fragrance. Cole reached out to Blacc to select, mentor and collaborate with the contest winner.

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