Séduction

Séduction, an intricately coiled serpent designed bottle, is the latest addition to Lalique’s Flacon Collection Cristal, a collection of limited-edition crystal bottles for the brand’s Lalique de Lalique fragrance.

“Lalique’s history is closely intertwined with perfume,” said Maz Zouhairi, president and chief executive officer of Lalique North America, on the legacy of René Lalique. “[He] created the first perfume bottle ever in 1907 for his friend and perfumer François Coty and revolutionized the fragrance industry.”

Marie-Claude Lalique, René Lalique’s granddaughter, started the collection of annual limited-edition crystal bottles in 1994 to pay homage to Lalique’s well-known crystal motifs, like Bacchantes and Plume, and to celebrate her first fragrance, Lalique de Lalique.

The 2018 bottle’s serpent motif takes inspiration from the brand’s serpent vase, which was created by René Lalique in 1924. With the help of Lalique’s glassmakers at Cristallerie Lalique, Lalique created a modern serpent design that is meant to represent wisdom, fertility and seduction.

“René Lalique showcased the power of the serpent’s seduction through many of his daring designs,” Zouhairi continued, naming the 1924 vase and the brand’s serpent inspired jewelry creations as examples. “The Séduction bottle is a strikingly modern piece that pays tribute to these designs.”

The Lalique de Lalique fragrance includes top notes of jasmine and Bulgarian rose, heart notes of blackcurrant leaves and pear and a base of sandalwood and vanilla for a floral and feminine scent. While the crystal bottle contains the fragrance, most customers purchase the bottle as a collector’s item, considering its $1,800 price point. Only 1,200 units will be available for purchase starting this month at Lalique boutiques and at Neiman Marcus.

In conjunction with the release, Lalique will be hosting trunk shows with Julie Carry, senior brand manager of Lalique Parfums, to showcase the Séduction bottle and other Lalique fragrances. The events will take place at various Neiman Marcus locations across the country, starting at Westfield Garden State Plaza in Paramus, N.J. on April 19.

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