BEIJING — After a three-year gap, New York perfumery Le Labo, known for making hits like Santal 33 and Rose 31, has a new scent.
Called Tonka 25, the fragrance will be made available to consumers on Oct. 15. It’s described as “dark and woody” with a subtle hint of sweetness, evoking “the smell of warm skin and resinous wood,” the company said. “Notes include orange flower absolute, cedar atlas, styrax resins and absolute tonka to define an intriguing olfactive experience.” The number 25 in the name refers to the 25 ingredients it took to make the perfume.
The scent is quite a departure from its last released fragrance, Noir 29, which carrying notes of fig, bergamot and bay leaves, was created as an ode to the leaf.
As for why it took so long for the company to ready a new perfume, Le Labo cofounder Eddie Roschi said, “creating a new scent is an incredibly complicated and subjective process, and it requires a lot of self-reflection. Creating something that is original yet balanced takes a lot of time to be ready. When we finally find and shape something beautiful, we are so excited to share it — we can’t wait for people to discover Tonka 25.”
Founded in 2006, Le Labo was bought by Estée Lauder in 2014. It counts more than 40 stand-alone stores and is stocked in more than 60 counters worldwide.
You May Also Like