By  on August 15, 2008

After half a century in the apparel business, Lilly Pulitzer is adding a little juice — as in fragrances — to the mix. The scent trio, dubbed Beachy, Squeeze and Wink, will begin rolling out in November and will be in about 800 U.S. doors by February.

This story first appeared in the August 15, 2008 issue of WWD. Subscribe Today.

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