Linda Levy is leaving Macy’s for The Fragrance Foundation.
Levy, currently Macy’s omni group vice president and divisional merchandise manager for fragrances, will start her new role as president of The Fragrance Foundation Sept. 5. Levy’s replacement at Macy’s has not yet been determined, she said.
Levy is planning to make her time at the organization one focused on consumer education, she said. She envisions a foundation where members will “join hands and find a way to educate the consumer more, and bring the artistry that is part of fragrance, and the storytelling, to life,” Levy said. Part of that goal includes demystifying fragrance, she noted.
It’s a path she already started on during her time at Macy’s, where she helped pull off the Scent Event, a week- to 10-day-long event that highlights the department store’s fragrance offerings in three stores. The event includes education on ingredient origin, experiences (customers could step into mood-themed pods and “get a poof of fragrance”), and an artistry component that brought perfumers out from behind the scenes with in-store events and videos, Levy said.
“It’s a fantastic tourist attraction,” Levy said. “It was a great experience for consumers.…It was really what retail should be in the fragrance category.”
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Levy joins The Fragrance Foundation after the departure of former president Elizabeth Musmanno, who left to pursue other business opportunities.
Levy has been with Macy’s since 2007. She’s had several positions — including group vice president and dmm for cosmetics, vice president of marketing for cosmetics and fragrances and vice president marketing effectiveness and direct mail. She’s also worked at Lancôme USA, the Estée Lauder Cos. Inc. and Wella, as well as consulted for Shiseido and Coty.
Levy has been involved with The Fragrance Foundation board for a number of years, most recently on the consumer committee. “We have to give back to the fragrance community — we started doing a lot of consumer research and sharing insights, and I feel like that will really grow,” Levy said.