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Lisa Hoffman Extends Fragrance Jewelry Line

Hoffman plans to launch at least one additional fragrance this year, she said.

Lisa Hoffman has expanded her line of fragrance jewelry, which is now sold exclusively on her revamped Web site.

The Los Angeles-based line has added pieces beyond its beaded fragrance bracelets, including cuffs and link bracelets. Beaded bracelets range from $95 to $595. Necklaces are priced from $200 to $865, and earrings run from $165 to $190.

“This is my most personal collection where I have the most freedom and flexibility from a creative standpoint,” Hoffman, who is married to actor Dustin Hoffman, said. The collection also includes necklaces and earrings, and for the first time, every piece includes precious metals and fine gems.

More scents are in the works too, according to Hoffman. In fall 2015, the brand added an additional fragrance, Hawaiian Plumeria, and Hoffman says she is expecting at least one more fragrance later the year. Existing scents include Brazilian Begonia, French Clary Sage, Japanese Agarwood, Kerala Ashok Garden, Madagascar Orchid, Tunisian Neroli and Tuscan Fig.

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While the line was previously distributed through HSN, Lisa Hoffman’s new collection, which launched earlier in 2016, will remain exclusive to for the foreseeable future, she said. “As we’ve expanded in the past few years to a multitude of distribution channels, I felt it was time to revisit and elevate the core brand of Lisa Hoffman, and to have a flagship site,” Hoffman said. “The materials in the new collection are high-end, and the Web site is more elegant, minimalist and optimized from a user-experience standpoint.”

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The Web site also features a Create Your Own Bracelet tool, which “gives customers the flexibility to choose their own precious stone strand, fragrance charm and fragrance beads,” Hoffman says.

Since Hoffman launched the initial collection in 2011, distribution has expanded internationally and now includes Canada, the U.K. Germany, Australia and New Zealand. “I may be brushing up on my French and Italian, too,” she added.