Madonna to Launch Second Lifestyle Brand The venture plans to launch a fragrance being developed by Coty and accessories lines in 2012. By Julie Naughton and Pete Born on November 3, 2011 The Material Girl is turning into a conglomerate. This story first appeared in the November 3, 2011 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.