Milan’s Martone family has added an artisanal perfume laboratory to its five-star Magna Pars Suites Milano hotel, a fragrance factory turned luxury hot spot.
This story first appeared in the May 20, 2015 issue of WWD. Subscribe Today.
Called LabSolue, the lab will officially open its doors in June, allowing hotel guests and passing fragrance enthusiasts to select from among 39 woodsy, floral and fruity home scents, which a technician will prepare on the spot and pour into antique-style frosted glass bottles. Prices will range from 60 euros, or about $68 at current exchange, for a 100-ml. home scent, to 250 euros, or $284, for a 1,000-ml. version. Customers will be encouraged to “refill and reuse” their glass bottles. Sixteen of the essences are also available as scented candles.
Roberto Martone — president of ICR and vice president of ITF, which is now part of Gruppo Angelini — developed the project with his daughters Ambra Martone and Giorgia Martone.
Set alongside the hotel’s garden, the lab is structured to resemble the Marvin pharmaceutical business run by Martone’s forebears.