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Marc Cain Moves Into Beauty With Fragrance Trio

German brand throws its flacon into the beauty ring.

Bodelshausen, Germany-based Marc Cain GmbH produces a range of products under the labels Marc Cain Collections, Marc Cain Sports, Marc Cain Essentials, Marc Cain Additions, and handbags and shoes. On Wednesday, the company unveiled a new label, Marc Cain Beauty. The first products in the line will be a trio of fragrances bowing in October.

Marc Cain was virtually unknown in the U.S., but the company in late April unveiled a store at Westfield Garden State Plaza in Paramus, N.J., and plans to open units at King of Prussia Mall in King of Prussia, Pa., and The Westchester in White Plains, N.Y., as part of a push into America.

The group operates 212 stores, 331 shops-in-shop and is sold at 909 specialty stores in 59 countries. The company in 2016 logged sales of 264 million euros, or $288 million at current exchange.

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Marc Cain Beauty is aimed at a premium customer who already has a high affinity with the brand, the company said, adding that the goal is to also attract new consumers. In addition to Marc Cain stores, shops-in-shop and specialty store accounts, the fragrances will be sold at high-end beauty retailers worldwide and

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“With this exclusive range of fragrances, we are now looking to extend our large portfolio and also appeal to our target groups,” said Helmut Schlotterer, founder, owner and chairman of the management board. “Just like with our fashion collections, the focus is on the development of high-quality products that surprise and inspire.”

Marc Cain specializes in eye-catching prints and body-conscious fits such as waist-nipping blazers, dresses in jacquard, double-layered silk and macramé lace. Leopard and cheetah are favorite patterns, along with stripes.

The three scents, which are sold together, are known as Mysteriously No. 1, No. 2 and No. 3 and were created by perfumers Corinne Cachen, Maarten Schoute and Michel Almairac.

“Mysteriously was inspired by confident, headstrong women who know what they want,” said Michael Förster, chief creative officer of the fragrance manufacturer Lyrique Parfums in Switzerland. “It’s a homage to women surrounded by an aura of mystery and who, driven by passion, can achieve anything they set out to.”

The Marc Cain scents come in sleek, minimalist bottles, and are meant to be experimented with and layered. “This experimentation builds an air of suspense, which also defines Marc Cain’s fashion collections,” Förster said.

Marc Cain Mysteriously No. 1 is a fruity oriental with top notes of Sicilian bergamot and a fruity finish with sweet mandarin, apple and a hint of marigold. The flowery heart note combines jasmine, rose, cinnamon and licorice accents. Benzoin, tonka bean, vanilla and musk comprise the base note.

Mysteriously No. 2 is a floral-oriental scent whose top note is bergamot, clove and cinnamon. Floral accords of jasmine, rose, heliotropin and lily of the valley make up the heart note, while the base is sandalwood. A woody-spicy scent, the third fragrance opens with grapefruit, incense and elemi, a tree resin, and is finished musk.

The eau de parfums are available in 40-ml. or 80-ml. glass bottles. Each fragrance is complemented by a matching skin-care series, consisting of a 200-ml. shower gel, 200-ml. body lotion and 75-ml. roll-on deodorant. Products come in boxes with the brand’s leopard head signet and lined with the brand’s signature leopard print.

Prices of the beauty products were not available at press time.