Mariah Carey and her fragrance licensee, Elizabeth Arden, have entered into a strategic partnership with Bazooka Candy Brands, a division of Topps Company Inc., to launch a trio of scents this summer under the Lollipop Bling moniker.

This story first appeared in the June 23, 2010 issue of WWD. Subscribe Today.

The collection, due out in July, was inspired by the singer’s wedding proposal — now-husband Nick Cannon proposed by hiding an engagement ring inside a Ring Pop lollipop. For the couple’s most recent anniversary, Cannon kept up the Ring Pop theme by commissioning a diamond-encrusted ring in the shape of the iconic candy.

“As an artist, I’m always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances,” Carey stated. “I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market.”

“In today’s dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers,” stated Scott Beattie, chairman, chief executive officer and president of Elizabeth Arden. “Lollipop Bling delivers something truly unique to the category.”

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Three scents, Honey, Mine Again and Ribbon, are packaged in 1-oz. bottles and will each retail for $35. They will be available at department and specialty stores including Dillard’s, Macy’s and Sephora inside J.C. Penney.

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