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Marionnaud Launches ‘Code Beauté’ In-Store Consultations

After answering questions on iPads, clients are given personalizes suggestions for products and services.

PARIS — Marionnaud launched its new in-store digital beauty consulting service, called “Code Beauté,” on Wednesday.

The perfumery chain’s beauty advisers in France can now use iPads to help clients fill in questionnaires about their beauty habits — concerning skin care, makeup and fragrance. This takes about 20 minutes.

Once that’s done, advisers give personalized recommendations on products or services a client might want to use. The list is also sent via e-mail.

“At Marionnaud, we think that each woman possesses a unique beauty,” stated Eileen Yeo, managing director of Marionnaud France. “Thanks to this tailor-made service, we wish to enrich the relationship [with clients] and propose a veritable shopping experience for them.”

Code Beauté’s launch is being backed by a domestic advertising campaign photographed by Arnaud Pyvka and developed by the Rosapark agency.