By and  on November 1, 2012

Marni and its licensing partner, the Aramis and Designer Fragrances division of the Estée Lauder Cos. Inc., are preparing to launch the Italian fashion house’s first women’s fragrance in February. It has clearly been designed to appeal to a Marni consumer craving innovation.

This story first appeared in the November 2, 2012 issue of WWD. Subscribe Today.

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