LONDON — Stella McCartney and Nude, a natural beauty brand, have entered into a legal wrangle over the designer’s latest fragrance, which is dubbed StellaNude.
Nude, a two-year-old London-based brand, has taken issue with the use of the word “nude” in the scent’s moniker. According to a statement issued by Yves Saint Laurent Beauté, which is owned by L’Oréal and holds McCartney’s beauty license, legal proceedings were initiated against YSL Beauté and Stella McCartney Ltd. on Aug. 3 in London.
“We can confirm that the allegations are being defended vigorously on our side,” stated Stella McCartney Ltd.
A spokeswoman for Nude, which counts Ali Hewson, founder of the eco-luxury line Edun and wife of U2’s Bono, among its investors, declined comment. (Earlier this year, Moët Hennessy Louis Vuitton took a minority stake in Edun.)
In the U.K., StellaNude, a new take on McCartney’s six-year-old signature fragrance Stella, will bow starting this month. The fragrance, which is linked to the designer’s lingerie line, comprises notes of Moroccan rose, grapefruit, white peony, pink pepper, Ugandan vanilla and grey amber.