Expanding beyond pageantry, the Miss Universe Organization has signed a fragrance license with Neil J. Katz and his Omni Scents organization.

This story first appeared in the December 28, 2012 issue of WWD. Subscribe Today.

Set to launch in August — in time for the back-to-school shopping season — a trio of women’s scents will be available. The scents, inspired by the Miss Universe, Miss USA and Miss Teen USA contests, will be the first of an annual series of fragrances.

Focusing on “modern perceptions of beauty,” the global release will be the first license to launch from Omni Scents, Katz said. “Miss Universe fragrance collection will, we believe, resonate with women all over the globe who look to each contestant as a representative of what every girl dreams of becoming — beautiful, talented, a winner in every sense,” said the Omni Scents founder and president. “Truly, this is a fragrance concept that captures aspirational glamour, as it appeals to every girl who wants to feel confidently beautiful.”

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