By  on November 17, 2015

NEW YORK — With personalization currently a hot button with consumers, a new fragrance collection offers an avenue to create a bespoke scent at home. Called Mix-o-logie, the perfume collection includes eight scents, which can be blended for a customized perfume.

Mix-o-logie launches online at mymixologie.com on Nov. 17 with plans for eventual retail distribution to boutiques and department stores. The multinote scents are named after emotions including: Tender (fruity), Assured (natural), Sultry (Wild Musk), Serene (light floral), Free (ocean mist), Tenacious (crisp vanilla), Inspired (Rose Floral) and Electric (Citrus Twist). Each kit includes eight 5-ml. rollerball fragrances retailing for $85, but available online for $69 during the launch. Seven recipe cards are included for those who want a blueprint to produce their own scent.

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