PARIS — Montblanc International has inked a worldwide fragrance license deal with Inter Parfums SA.
This story first appeared in the January 25, 2010 issue of WWD. Subscribe Today.
The contract will last 10-and-a-half years, starting July 1. Financial terms were not disclosed.
“We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment,” stated Lutz Bethge, chief executive officer of Montblanc.
“Through its leadership positions in writing instruments, watches and leather goods, promising growth outlook in women’s jewelry, its active presence in more than 70 countries, a network of more than 350 boutiques worldwide and its high standards of product design and quality, Montblanc offers growth potential for development in fragrances and ancillary products,” stated Philippe Benacin, chairman and ceo of Inter Parfums.
The Montblanc license announcement is the second one in the last few months for Inter Parfums. In October 2009, the company signed a fragrance deal with Jimmy Choo. Inter Parfums is also expanding Burberry’s beauty reach into color cosmetics this June.
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Previously, Procter & Gamble held the Montblanc fragrance license.