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Moschino Has a New Toy

Designer Jeremy Scott will present the fragrance in London this Thursday.

CHILD’S PLAY: Moschino and licensing partner Euroitalia are to unveil Moschino’s unisex eau de toilette by creative director Jeremy Scott, who took over the reigns of the Italian fashion label in 2013. He is to present the fragrance, called Toy, on Nov. 13 at Harrods in London.

Packed inside a teddy bear, the fragrance bottle channels that same irreverent silliness Scott has made his calling card. The designer’s latest Moschino lineups featured everything from a McDonald’s-inspired mink bathrobe coat to a Barbie doll tracksuit in cotton candy pink.

A campaign for the new juice features Isabeli Fontana shot by Steven Meisel.

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