The executive, who is based in Paris, succeeds Xavier Renard and before him Luc Malfait in the post.
Prior to Takasago, Helloin Kamel served for the past 15 years as chief brand officer at Shiseido’s fragrance division, which was formerly called Beauté Prestige International, overseeing perfume creation for brands such as Issey Miyake, Narciso Rodriguez, Elie Saab, Alaïa, Zadig & Voltaire and Dolce & Gabbana. She also has held positions at Parfums Hermès and L’Oréal.
Takasago was created in Japan in 1920 and is based in Tokyo. It has operations in 28 countries.