Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a third pillar to its lineup: Aura. This floriental scent is meant to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to attract a younger consumer. “We needed to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vice president of marketing for the Clarins Fragrance Group. “We felt that by launching Aura we would have a fragrance that really is about her and all that she embodies.” Mugler is pushing a large digital strategy for Aura and also is partnering with Live Nation’s Electric Daisy Carnival in Las Vegas, Los Angeles and Orlando in the fall for an events-based program that will include sampling and Instagrammable moments.
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek
“I love ‘Kudos’ by Rachel Cusk that just came out,” said @katieholmes212 of what’s on her summer reading list. Head to WWD.com to read which books @lilireinhart, @dakotafanning and more are picking up this summer. #wwdeye (📷: @kukukuba)
“I’ve been an actress since I was like 10 or 12, and then I went to drama school. I have a technique, and I have a process that I bring to every role. And I can talk about it, but that kind of makes it less magic, and also when I talk about it, it makes me feel like I’m full of myself,” ‘Crazy Rich Asians Star’ Constance Wu tells @leighen .(📸: @emmanmontalvan: styled by @micaelaerlanger ) #wwdeye #crazyrichasians #constancewu