Established last year by Perfume Holding’s former chief executive officer Dino Pace with the support of private investors and the Swiss fund Lachs Investments S.A., Nichebox aims to provide a selection of small or middle-sized perfume and skin-care niche brands with both financial support and expertise in terms of digital communication, product development and commercial initiatives.
Clive Christian marks the second acquisition for the company, after the Liquides Imaginaires niche fragrance label joined its portfolio last year.
“Niche perfumery is the category witnessing the most rapid growth on the market and Clive Christian Perfume is among the leaders of this sector,” said Nichebox president and ceo Pace, who aims “to develop a new platform for the brand and invest in digital communication and in commercial initiatives with the goal to engage new customers.”
Founded in 1999, Clive Christian had revenues of 11 million pounds last year. The brand was established with its current name in 1999 when interior designer Clive Christian acquired The Crown Perfumery Co. This was a historic fragrance house founded in 1872 by William Thompson, who back then created scents for Queen Victoria and Prince Albert to celebrate their royal engagement, getting permission to use the replica of her crown to cap every pricey bottle ever since.
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In 2015, a majority stake in the Clive Christian company — which comprises the interior and fragrance businesses — was bought for an undisclosed sum by a consortium that included the founders of transport company Stagecoach, Brian Souter and Ann Gloag, and venture capitalist Jon Moulton, founder of private equity firm Better Capital. Christian retained a stake in the company and also became creative director.
Clive Christian Group’s ceo Amy Nelson-Bennett said the “brand will benefit from the experience of the Nichebox team” and “from new financial resources,” adding that “Dino [Pace] and his group have proved to appreciate the unique heritage of the brand, as well as our commitment in preserving perfumery’s old traditions.”
The British fragrance label is distributed in more than 300 doors across 30 markets.