Nomad Two Worlds, an art project and global business centered on philanthropy and collaboration with indigenous artists, will enter the world of beauty with its first fragrance.
The scent, called Raw Spirit – Fire Tree, will be sold in a limited-edition capacity exclusively at ABC Carpet & Home and abchome.com, beginning Nov. 12.
The oil-based, unisex fragrance will retail for $95 with a portion of global sales to benefit the Nyoongar community of Australia.
“Cultural respect and giving back, directly to that community as well as introducing the beauty, knowledge and relevance of ancient cultures to the modern world is at the heart of all Nomad Two Worlds, World Senses and Raw Spirit products,” said Russell James, art and fashion photographer and founder of Nomad Two Worlds. Comprised of Australian sandalwood and fire tree oil, the fragrance has top notes that are slightly floral, paired with a woody earthiness and spicy heart. James noted that fire tree oil extract — described as an almost floral — “is arguably the world’s oldest love potion,” and uniquely adapts to the chemistry and energy of each wearer. “In fact there is a belief held by some Nyoongar people that fire tree attracts like-minds,” he said. Available through January, Raw Spirit – Fire Tree is the first of several future fragrances the brand, which partnered with World Senses on the venture, plans to release over the next 18 months.
Industry sources estimate retail sales for the exclusive launch to be $150,000 with the possibility of increasing to $750,000 to $1 million should the brand expand to more retail outlets. Also launching this month will be Nomad Two Worlds, a fine art book featuring photography, personal narrative by James chronicling his work over the last decade and a forward written by fellow Australian, Hugh Jackman.