Father’s Day is looking good for men’s prestige fragrance.
According to The NPD Group, Father’s Day is the most popular time of year for men’s prestige fragrance sales after the holiday season.
Dollar sales were up 6 percent in the first quarter of 2015 and 5 percent through April versus last year, when the market was down 4 and 3 percent, respectively, in 2014.
To that end, June drives second-quarter sales for the men’s fragrance market, and in 2014 it amounted to more than April and May combined. Last year, gift sets drove second-quarter growth for men’s fragrance, increasing by 53 percent compared with the first quarter, while juices grew by 8 percent.
Meanwhile, juices are leading men’s prestige fragrance growth so far this year, a shift from 2014 when growth was fueled by gift sets.
“This year, the treats for men are in classics, prior-year top launches, and entirely new scents,” said Karen Grant, global beauty industry analyst at The NPD Group. “While gift sets will be important to watch, the new news creating buzz is in the vibrancy of the juice market. From portable travel sizes to larger-size options even bigger than 5 ounces, juice sales of men’s scents are driving growth.”