Appeared In
Special Issue
Beauty Inc issue 05/08/2009

Innovative new deodorants deliver freshness from head to toe.

This story first appeared in the May 8, 2009 issue of WWD. Subscribe Today.


Clockwise from top left:
LAVANILA LABORATORIES
The Healthy Deodorant

Antibacterial lichen, lemon and tea tree oils give this 100 percent natural deodorant longlasting, clinical-strength odor-controlling powers sans the need for any harsh stench-preventing chemicals. ($18; Sephora, lavanila.com, sephora.com)

THE BODY SHOP
White Musk White Hot Summer Cool Chiffon Body Mist

This water-based mist evaporates on the skin, leaving it cooled, refreshed and delicately scented with a light, summerweight version of the company’s best-selling White Musk fragrance. ($15; The Body Shop, thebodyshop-usa. com)

LUSH
Vanilla Puff Dusting Powder

A sprinkle of this jasmine-, tonka- and vanilla-infused dusting powder leaves skin feeling soft and smelling sweet. ($10.95; Lush, lushusa.com)

BUTTER LONDON
Pumps Energizing Foot Spray

Packed with blood-vessel-constricting caffeine to prevent swelling, menthol to cool and the antibacterial Triclosan, this must-have mist keeps legs and feet feeling fresh, no matter the footwear. ($20; butterlondon.com)

DERMADOCTOR
Med E Tate

Thanks to an infusion of FDA-approved high-potency antiperspirant Aluminum Zirconium  Tetrachlorohydrex GLY 19%, these wetness-controlling wipes promise to simulate the effects of Botox in preventing hyperhidrosis — aka excessive sweating — at a fraction of the injectible’s price. ($48; Sephora, dermadoctor.com, sephora.com)

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