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Special Issue
Beauty Inc issue 06/18/2010

Combining daring bottle designs with scents that strike a classic note, the newest men’s fragrances achieve an appealingly masculine balance.

This story first appeared in the June 18, 2010 issue of WWD. Subscribe Today.



Carolina Herrera 212 Men Ice

Encapsulated in the frozen casing is a cylindrical black flacon, housing a fusion of black pepper, licorice, violet and noble woods, designed to evoke the memory and excitement of chance encounters. $59 (Macy’s, Sephora)



Express Honor

An energizing medley of peppermint, green ivy, fresh water and vanilla, Express’ second men’s scent was inspired by its denim collection and designed to convey confidence. $44.90 (Express)



Adidas Moves Pulse Him

Launching alongside a female counterpart, Moves Pulse includes notes of yuzu leaves, water mint, coriander, violet leaves and sundrenched woods. $26 (mass retailers)


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Antonio Banderas The Secret

Within the padlocked flacon is a juice inspired by Antonio Banderas’ masculinity and sensuality. The spicy, citrus-infused scent includes notes of mint, white grapefruit, apple liquor accord, cinnamon and leather. $31.50 (CVS, Duane Reade



Ralph Lauren The Big Pony Fragrance Collection

Each of the four fragrances represents a facet of a young man’s passion. One is a “sporty” citrus aromatic; Two, a “seductive” oriental fougère; Three, an “adventurous” fougère woody, and Four, a “stylish” woody, fruity scent. $50 each (Bloomingdale’s)



Acqua Di Parma Colonia Essenza

An homage to the original Colonia fragrance, worn by Cary Grant, Essenza includes notes of mandarin, clove and lily of the valley. The scent was formulated with 100 percent natural essences, for a longerlasting application. $125 (Saks, Sephora)



Dolce & Gabbana The One Gentleman

Following the brand’s original, The One for Men, this version is designed for a contemporary gentleman who is both masculine and chivalrous. The fresh oriental scent combines notes of pepper, fennel, lavender, vanilla and patchouli. $57 (Macy’s)



Marc Jacobs Bang 

With black, pink and white peppercorns; woods; white moss; vetiver, and resins, Bang’s scent is as energetic as its moniker. The flacon is made of heavyweight-faced glass and silver metallic plaques for a feeling of electricity. $75 (Bloomingdale’s)



Chanel Bleu de Chanel

With a heart of cedar, jasmine and vetiver, this woody aromatic scent, blended by Chanel perfumer Jacques Polge, also contains notes of peppermint, ginger and frankincense. Martin Scorsese directed the advertising short, which stars French actor Gaspard Ulliel. $79 (Chanel counters)



Aramis Impeccable

This limited edition woody fragrance contains notes of Moroccan cedarwood, patchouli and leatherwood, citrus zest and juniper berry. $55 (Bloomingdale’s, Dillard’s, Lord & Taylor, Macy’s)

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