By  on December 19, 2016

Capsule Parfumerie is planting the flag for an indie fragrance house in Los Angeles.

In a city that has its share of scent players (e.g., Apothia, Lisa Hoffman, EB Florals by Eric Buterbaugh, Kai and Strange Invisible Perfumes), the company is taking a rare multibranded and multichannel approach with a retail plan that calls for some 10 stores in the next five years. That plan is well under way with the opening of Orris Perfumery, a new store on Melrose Avenue showcasing its expanding flotilla of brands currently standing at five and going on six.

To continue reading this article...