MUSIC MAN: Paco Rabanne has cut its first album.
The Puig-owned brand’s Black XS scent label on Tuesday revealed the finalist and semifinalists of a competition in which people vied online for their songs to appear in the debut compilation.
These included Stella Matteoni, Aymé, Puppies, STTL and Guy Ivory, who were taped in Brussels’ ICP Recording Studios.
Each artist sang two songs for the compilation that will be released Nov. 17 digitally on iTunes, Spotify, Deezer and Black XS’s home page. The winner — Ivory — also filmed a music video clip in London’s Park Royal Studios, which is being shown on MTV.
The news came seven months after the launch of Black XS Records, a project for which Black XS partnered with MTV and My Major Company, a fan-funded music concern that discovers rising talent.
Between April and mid-June, more than 171 music videos of covers or reprised songs were posted on pacorabanne.com/blackxs. Anyone could vote for a favorite artist on the platform, and then the most popular 72 were chosen. From those, a jury made of music professionals selected the winners.
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Since the Black XS fragrance’s 2005 introduction the label has backed numerous musical ventures. In 2011, for instance, Paco Rabanne invited fans of Black XS fragrances to experience the life of a rock star with the launch of a Web site, be-a-rockstar.com.