Dior Pre-Fall 2019

clock 16hJoelle Diderich


Under Armour Game Plan Underwhelms

clock 23hJean E. Palmieri


Bloomingdale's Reveals Revamped Cosmetics Floor

clock 17hAlexa Tietjen



Parfums Christian Dior Bucks Mexico’s Slump With Flagship Opening

The market is struggling as a result of the election of a new president and uncertainty over NAFTA.

clock October 1, 2018Ivan Castano

Avon Life Colour fragrances


EXCLUSIVE: Kenzo Takada on Making Scents

The designer’s second master brand created with Avon launches starting Oct. 1.

clock September 28, 2018Jennifer Weil

Pitti Fragranze.


Pitti Fragranze Weighs in on the State of Artisanal Fragrances Business

Italian demand of European indie brands has increased 20 percent in the last four years, boosted by the diversity of concepts offered by emerging labels.

clock September 27, 2018Sandra Salibian

Perfumania's first concept store in Denver is designed to educate and engage shoppers.


New Life for Perfumania

Emerging from Chapter 11 in a swift manner, a streamlined Perfumania has a bold new look focused on experiences.

clock September 26, 2018Faye Brookman

Goutal Paris Bois d'Hadrien


Goutal Paris Combines Brand Heritage With Modern Look

The brand, previously called Annick Goutal, aims to grow its footprint in the niche fragrance category.

clock September 25, 2018Layla Ilchi

NEW YORK, NY - JUNE 05:  Model Lily Aldridge attends the 2017 CFDA Fashion Awards at Hammerstein Ballroom on June 5, 2017 in New York City.  (Photo by Dimitrios Kambouris/Getty Images)


Lily Aldridge Is Developing a Digital-First Fragrance Line

The line, due in 2019, is part of a new partnership between IMG Models and Inter Parfums Inc.

clock September 18, 2018Alexa Tietjen

Ferragamo's Tuscan Creations.


Ferragamo Relaunches High-end Fragrance Series, Introduces New Scent

The fashion house relaunched its premium fragrance offer with the 11-item Tuscan Creations line celebrating the culture and lifestyle of the Italian region.

clock September 14, 2018Sandra Salibian

17 Nandan Road by Ulrich Lang.


Ulrich Lang Reveals Shanghai-Inspired Scent, 17 Nandan Road

The perfume will debut on Oct. 17 in Shanghai and Beijing.

clock September 12, 2018Tiffany Ap

Badgley Mischka's new Fragrance.


Badgley Mischka Debuts Signature Fragrance

In tandem with the brand’s 30th anniversary, Badgley Mischka is introducing its first signature scent in over a decade.

clock September 8, 2018Layla Ilchi

Parfums Caron


Parfums Caron to Change Hands

Owner Alès Groupe is in exclusive negotiations to sell the heritage perfume house to Luxembourg-based Cattleya Finance by end of year.

clock September 5, 2018Katya Foreman

Jo by Jo Loves.


Jo Malone CBE Reflects on Approaching 25 Years in the Business

The British perfumer is commemorating the milestone with an eponymous scent.

clock September 5, 2018Faye Brookman

The new Viktor & Rolf e-commerce platform dedicated to fragrances.


Viktor & Rolf to Introduce Fragrance E-commerce Platform With L’Oréal

Features of the site, geared to the U.S. market, include customization options for the brand’s flagship signature scents.

clock September 5, 2018Katya Foreman

"Perfumes: The Guide"


‘Perfumes: The Guide’ Highlights Fragrances of the Last Decade

Written by Luca Turin and Tania Sanchez, the guide reviews roughly 1,200 fragrances launched over the last 10 years.

clock August 16, 2018Layla Ilchi

Mugler Goes Genderless for New Fragrance Line


Mugler Goes Genderless With Fragrance Collection

The line features five scents that can be worn individually or layered on top of one another.

clock August 15, 2018Alexa Tietjen

The House of Creed release Floralie, a new scent geared towards Millennial women.


Creed Expands Women’s Offerings With New Scent and Digital Strategy

The fragrance house is releasing Floralie, a new scent for women that comes with a digital storytelling series.

clock August 7, 2018Alexa Tietjen

Load More Arrow


Today's Must Read


WWD Beauty Inc Awards: Product of the Year

clock 17hWWD Staff

Social Studies