Luxury always needs to evolve and “keep itself relevant.”
The set of eight fragrances includes a scent that Malone has dubbed as the most ‘diverse and daring’ fragrance she’s ever created.
Guess brand sales are helping the U.S. division of the business grow.
Created by the fashion house’s founder in 1960, the Gilio scent is now available in 400 pieces carrying a fancy price tag.
The “Star Wars” actor has taken a turn for Jo Malone London in a short film.
The Nineties-inspired scent launches on Oct. 1 at key North American retailers and on the Perry Ellis web site.
“When I was a little girl, I always thought I would have one perfume. I had no idea I would have 25 one day.”
Distribution was a hot topic at the Florentine artistic perfumery trade show, which this edition also celebrated perfumer Jean-Claude Ellena.