The singer’s scent Cloud is expected to reach $50 million in the first year.
Wild Spirit is launching with four fragrances at Walmart on Wednesday.
One of the hand-picked brands in Clean at Sephora, The 7 Virtues’ benefits stretch way beyond better-for-you ingredients.
In addition to her custom perfumery business, Desert35 is launching two fragrance collections inspired by Farsijani’s upcoming memoir.
The Swiss fragrance and flavors giant has invested in Guatemala’s Nelixia.
The Chinese market is adopting higher price points and greater usage of fragrances.
The fashion house’s first two fragrances manufactured and distributed by the Italian company are due in September.
Scentbird will use the funds to ramp up product innovations and market expansion.