The market is struggling as a result of the election of a new president and uncertainty over NAFTA.
Italian demand of European indie brands has increased 20 percent in the last four years, boosted by the diversity of concepts offered by emerging labels.
The brand, previously called Annick Goutal, aims to grow its footprint in the niche fragrance category.
The line, due in 2019, is part of a new partnership between IMG Models and Inter Parfums Inc.
The fashion house relaunched its premium fragrance offer with the 11-item Tuscan Creations line celebrating the culture and lifestyle of the Italian region.
The perfume will debut on Oct. 17 in Shanghai and Beijing.
The British perfumer is commemorating the milestone with an eponymous scent.
Features of the site, geared to the U.S. market, include customization options for the brand’s flagship signature scents.
Written by Luca Turin and Tania Sanchez, the guide reviews roughly 1,200 fragrances launched over the last 10 years.
The fragrance house is releasing Floralie, a new scent for women that comes with a digital storytelling series.