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Parfums Caron Changes Hands

Alès Groupe has sold the storied French fragrance house to Cattleya Finance for 29.9 million euros.

PARIS – Parfums Caron, among France’s oldest fragrance houses, has a new owner — Cattleya Finance.

The purchase price was 29.9 million euros, Alès Groupe, Parfums Caron’s former parent, said in a statement released Thursday.

The company, which owned Caron since 1998, wants to focus on its core areas of expertise: products geared to the dermocosmetics and capillary segments. It had been in exclusive negotiations with Cattleya Finance since early September.

Known for its men’s scent Pour Un Homme and women’s fragrances N’Aimez Que Moi, Tabac Blond and Narcisse Noir, plus loose facial powders, Caron counts a staff of around 40. It is distributed in approximately 1,900 sales points in France and has four freestanding boutiques in the country. Caron sells in other parts of Europe, too, in the Gulf countries and the U.S.

The house was founded by Ernest Daltroff in 1904.

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Cattleya Finance is the Luxembourg-based private investment holding company of Benjamin and Ariane de Rothschild.

Alès Groupe’s other brands include Lierac, Jowaé, Phyto, Kydra, Secret Professionnel and Subtil.