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Parfums Caron to Change Hands

Owner Alès Groupe is in exclusive negotiations to sell the heritage perfume house to Luxembourg-based Cattleya Finance by end of year.

PARIS — Parfums Caron, one of France’s oldest perfume houses, is changing hands. Owner Alès Groupe is in exclusive negotiations to sell the company to Luxembourg-based Cattleya Finance, the private investment holding company of Benjamin and Ariane de Rothschild, Alexandre de Laborderie, company secretary of Alès Groupe, confirmed Wednesday.

The deal is expected to be finalized by end of year. Alès Groupe wants to focus on its core areas of expertise: products geared to the dermo-cosmetics and capillary segments, he said.

Known for its men’s scent, Pour Un Homme, the brand counts a staff of around 40, is distributed in around 1,900 points of sale in France and has four stand-alone stores on its home turf. It is also present in markets including Europe, Russia, the Gulf and the U.S., though those distribution figures were not disclosed.

Founded by Ernest Daltroff in 1904, Parfums Caron has been part of Alès Groupe’s portfolio since 1998. Before that, it was owned by Prosper Amouyal.

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