The union of Paris Hilton and Parlux Fragrances Inc. will continue for another five years.

This story first appeared in the March 4, 2009 issue of WWD. Subscribe Today.

The Ft. Lauderdale, Fla.-based fragrance producer, which is the licensee for the hotel heiress’ fragrance business, announced this week it has renewed the license, which was originally signed in 2004, until 2014.

Hilton is also to accept the Fragrance Foundation’s new Female Celebrity of the Year award during the foundation’s FiFi Awards on May 27, a foundation spokeswoman confirmed.

“We are extremely pleased that Paris has been selected for this initial prestigious award,” stated Neil Katz, chairman and chief executive officer of Parlux, adding, “We look forward to the continued success of this brand.”

Industry sources estimate that annual retail sales volume of the Hilton fragrance brand exceeds $200 million worldwide. She plans to launch her ninth fragrance, Siren, this summer.