The U.S. fragrance debuts keep coming.
Fragrance marketers are turning on the spigot to take advantage of escalating interest among U.S. shoppers in both new and classic scents. The flood is especially noticeable in men’s where the past months have been punctuated with entries from Versace, Sean Combs, Guess, Armani and Kenneth Cole.
The latest U.S. launch is a men’s fragrance from Paris Perfumes Inc. on behalf of Caron Paris called Pour Un Homme L’Impact. Although it has been available abroad for several years, this marks its entry into the U.S. The fragrance pays homage to Caron Paris’ Pour Un Homme Original created in 1934, but with a modern twist. Rather than the aromatic amber associated with the classic, the contemporary scent is an extract-based formula that is bolder than its ancestor with hints of lavender and vanilla. The 2.5-ounce bottle retails for $300 and is packaged in an engraved tin label, a suede pouch and matching anthracite case.
Pour Un Homme L’Impact is slated for a mid-September in yet to be announced distribution.
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Premium retailers are banking on a blockbuster holiday for scents this year, especially as Millennials spritz on more potions including classics they are just discovering. After several years of stalled sales, fragrances volume perked up last year with inclines surpassing growth in skin care for the first time, according to NPD. The fragrance category expanded 4 percent in dollars while skin care was held to 3 percent increase. Buyers traced some of the sales boost to more interest in men’s scents. It is also a fertile opportunity for prestige perfumers as consumers steer away from mass market scents in favor of artisanal creations.
Caron, founded in 1904, is considered a true fragrance house and one of the few to remain entirely devoted to perfumes. It is one of the last perfume houses, according to the company, to have an in-house “nose,” Monsieur Fraysse.