By  on December 4, 2019

MILAN — While many fashion brands tiptoe into the fragrance arena to consequentially evolve and introduce higher-end ranges, Philipp Plein opted for an inverse, bullish approach to make his introduction in the beauty industry.

The Switzerland-based luxury fashion brand, known for its bold, flamboyant aesthetic presented in theatrical and extravagant runway shows, revealed the launch of the Philipp Plein Parfums business debuting The $kull, a sort of high-end olfactory manifesto intended to represent the core values of the brand and pave its way in the category.

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