By  on March 17, 2017
Pinrose will roll out new packaging in April.

Pinrose was an early player in the fragrance space online — and like all the direct-to-consumer brands that have come before it, has realized that a retail presence is essential to scaling up.

But even more powerful, Pinrose cofounders Erika Shumate and Christine Luby soon learned, is an in-store experience that welds key elements of the dotcom experience they built at This largely includes personalization via an online quiz used to determine a customer’s fragrance personality so the brand can best suggest scents they will like.

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