By  on July 11, 2018

MILAN — “Our goal is to make this show even more prestigious and convincing,” said Pitti Immagine’s general director Agostino Poletto while introducing the program of Pitti Fragranze’s upcoming edition here Wednesday.

Running Sept. 14 to 16 in Florence’s Stazione Leopolda, this year the niche perfumery trade show is expected to gather 220 brands, 70 percent of which will come from abroad.

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