By  on July 25, 2008

Vera Wang is setting her sights on additional fragrance business with Vera Wang Look, which she is touting as the third pillar of her scent business with Coty. Set to launch in November in 500 U.S. specialty store doors, the new women’s scent could do upward of $35 million in global retail sales in its first year, according to industry sources. 

This story first appeared in the July 25, 2008 issue of WWD. Subscribe Today.

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