By  on December 12, 2018

During its most important selling period, prestige fragrances are experiencing an increase in sales for the holiday season.

In a report released by the NPD Group, sales for prestige fragrances increased 8 percent year-to-date through October. This year, fragrances have generated $2.7 billion in sales, growing at a faster rate than the previous year. The report indicates the fragrance market is the second-fastest-growing category after skin care and ahead of makeup, which is the largest category.

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