PARIS – In a move to strengthen the distribution of its premium and prestige fragrance brands in Oceania, Puig said on Thursday that it has inked a partnership agreement with Groupe Clarins and opened an office in the region.The tie-in is effective this month, when Trimex Pty Ltd., a Clarins company, gives back-office, logistics and commercial services to Puig in Australia. It also distributes the Spanish company’s products in New Zealand.Puig, for its part, said it will manage all marketing-related activities for the brands and oversee the management of its key accounts in Oceania.“The complimentary of our businesses has proven to be an asset in other geographies, and we look forward to replicating this success in Australia and New Zealand,” said Marc Puig, chairman and chief executive officer of Puig, in a statement.In July 2013, Clarins began distributing Puig’s prestige fragrance portfolio in North America.“By combining forces in Oceania, we will be able to build an ever more efficient and focused organization, create synergies and accelerate growth of both companies in the region,” stated Jonathan Zrihen, president and ceo of Groupe Clarins.Trimex has been wholly owned by Groupe Clarins since 2014. The company distributes in Australia and New Zealand beauty brands including Clarins; fragrance brands such as Thierry Mugler, Azzaro, Paco Rabanne, Prada, Nina Ricci and Jean Paul Gaultier, and Laura Mercier makeup.Puig has an ongoing strategy of broadening its geographic reach through joint ventures. In mid-January, as reported, it announced a partnership with Luxasia, the leading prestige omnichannel beauty distribution and retail company in Asia.The joint venture began on Feb. 1 and covers select Southeast Asian markets, including Singapore and Malaysia. Privately held, Singapore-based Luxasia manages a portfolio of 20 beauty brands in the region, which includes Burberry, Clarins, Estée Lauder, Clarins, Hermès, Decléor, Gatineau and Payot.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion