PARIS – In a move to strengthen the distribution of its premium and prestige fragrance brands in Oceania, Puig said on Thursday that it has inked a partnership agreement with Groupe Clarins and opened an office in the region.
The tie-in is effective this month, when Trimex Pty Ltd., a Clarins company, gives back-office, logistics and commercial services to Puig in Australia. It also distributes the Spanish company’s products in New Zealand.
Puig, for its part, said it will manage all marketing-related activities for the brands and oversee the management of its key accounts in Oceania.
“The complimentary of our businesses has proven to be an asset in other geographies, and we look forward to replicating this success in Australia and New Zealand,” said Marc Puig, chairman and chief executive officer of Puig, in a statement.
In July 2013, Clarins began distributing Puig’s prestige fragrance portfolio in North America.
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“By combining forces in Oceania, we will be able to build an ever more efficient and focused organization, create synergies and accelerate growth of both companies in the region,” stated Jonathan Zrihen, president and ceo of Groupe Clarins.
Trimex has been wholly owned by Groupe Clarins since 2014. The company distributes in Australia and New Zealand beauty brands including Clarins; fragrance brands such as Thierry Mugler, Azzaro, Paco Rabanne, Prada, Nina Ricci and Jean Paul Gaultier, and Laura Mercier makeup.
Puig has an ongoing strategy of broadening its geographic reach through joint ventures. In mid-January, as reported, it announced a partnership with Luxasia, the leading prestige omnichannel beauty distribution and retail company in Asia.
The joint venture began on Feb. 1 and covers select Southeast Asian markets, including Singapore and Malaysia. Privately held, Singapore-based Luxasia manages a portfolio of 20 beauty brands in the region, which includes Burberry, Clarins, Estée Lauder, Clarins, Hermès, Decléor, Gatineau and Payot.