As part of the deal, Minkoff’s first fragrance is expected to launch in fall 2020, according to The Premiere Group. Minkoff’s empire already includes handbags, accessories, footwear, apparel, eyewear, luggage, tech accessories and swimwear.
While the plan is for Minkoff to launch fragrance first, the deal with Premiere is a multiyear beauty license. The group, which is a subsidiary of the Perfume Center of America, recently signed another licensing deal with Monique Lhuillier, which is also planning to launch fragrance in 2020.
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